AICE Media Studies Blog

Today was my first day of filming for my group. Once again I am filming a commercial for NIKE shoes. After completing my storyboard, I went out to the track field. It was very hot today.  I began by filming the first scene. This scene was in the bleachers at the field. I filmed the first slide from my storyboard of the subject, which was my partner walking down the bleachers. I took 4 clips of this and decided on the best one. After this, I went to the bottom of the bleachers. I filmed the second slide here, where I did an extreme close-up of me tying the shoes. This scene only took one shot! After this, my partner and I ran a lap around the track field to warm ourselves up. I was very tired afterward. After taking a few breaths and drinking some water, I then filmed the third scene. To get a long shot at a low angle, I had to lay on the ground with the camera tilted up slightly. Sophia then ran at me and slowed down as she approached the camera. This scene took us three tries. Lastly

  Slide 1:   During this slide we will be filming  us walking down the bleachers with NIKE shoes in our  hand.   This will be a high angle shot  and it will be filmed at a fixed position. The location of this shot will be on the bleachers b y the track field.     S lide 2:   In this slide we will be sitting down on the bleachers. This shot will be an extreme close-up also from a fixed position. The focus of the slide will be us tying our shoes.   This will show us getting prepared before a run, which is clearly the purpose as you can tell by the track field.   Slide 3:   This slide will show us running on the track. We will film at a low and wide angle,  and  from a fixed position.  The runner will run  into  the  camera,  but the camera stays put.   The runner will slow down as they approach the camera , then  we will zoom into  the shoe .   Slide 4:   At the start of this slide, the screen will be black , and then we will zoom out of the shoes from the previous slide when we zoomed i

Props:  Since my group is creating a NIKE commercial, our main prop is NIKE shoes.   We will also use water bottles and a small towel.   Costumes:     Both of our group members will be   participating   in the video, so we will be the   focus .   We will both be wearing athletic clothes, preferably NIKE, and of course, NIKE shoes. We will   likely  both   be wearing   leggings and a   T -shirt. We would both be wearing our hair up   to keep it out of our face, most likely ponytails .   Schedule:   9/22/21- our group began   researching and planning   9/22/21- our group finished planning and established setting and props   9/24/21- our group will begin creating a storyboard for our commer cial   9/28/21- our group will film all the necessary clips and review the raw footage   9/30/21- our group will edit and   finalize   the commercial   Location list:   Our main location will be the track field.   At this location, we will be filming while running, before and after, and to emphasize th

My group is doing a NIKE shoe commercial, typically subjects in these commercials are taking part in physical activity.   CAMS:   Normally in   NIKE commercials they use a lot of aerial shots and tracking shots. They film from a variety of different angles   including high angle, eye level, and low angle shots , to show all different parts of the shoes.   Sound:     They usually use upbeat music to associate the feeling of NIKE shoes with energy and motivation.   They use non-diegetic sound and they often include a voiceover at the end.    CLAMPS:   Subjects are usually wearing athletic wear, uniform to the brand. Specifically for running   commercials   they will wear NIKE shoes, socks , and   tight-fitting   leggings and t-shirts.   Their hair is usually up and out of their face.    The lighting is always natural because they film   outside.  At the beginning, th e   actors are very serious and have a competitive   attitude. Towards the end, they are more tired/fatigued, bu t   they