Beginning of Editing Blog

 To begin editing my commercial for NIKE shoes, I used the application iMovie. First, I entered the raw footage into my draft. I used every take from every scene I shot. After a tedious review, I decided on the best clip for each scene.  Then I went back to each clip and reviewed them carefully. I made small adjustments to each clip. Only minor details such as extra space or need to zoom in or out. I made sure that my raw footage was around 30 seconds so I had an idea of how long the finished commercial would be. It was about 32.7 seconds. After this, I watched it all the way through. The application that I used was quite easy to use so it made the process a bit less tedious. It took me around 30 minutes for the first part of editing. After reviewing my commercial, I began with the more intense editing. I slowed down clips, elongated some, sped some up, and more major details. Throughout all of this, I still had to be sure I was staying within the time restrictions. I also switched some of the default transitions from iMovie to more fitting ones for my scenes. Lastly, I did some brainstorming for my second part of editing before I called it a day. I mainly thought of ideas for music, and for how I was going to continue to edit. I also searched for NIKE logos to use at the end of the commercial. After this, I called it a day.




Comments

Post a Comment

Popular posts from this blog

Short Film Research: Thriller- Oracle- Ignorance is Bliss

Is that who I think it is? Hello again dearest reader, I am happy to inform you that we have now reached the last film on our watch list for examination, Oracle by Aaron Poole, which we also encountered on the "Short of the Week" website. Camera Angles, Movement, and Shots: In this short film, we saw that there were a good number of camera shots used. Said camera shots included medium close-ups of the primary subject as they went about their daily life, whether that be in bed, in the living room, or traveling up the stairs. Close-up shots were also used when the primary subject seemed to grow more aware and attuned to their surroundings. When the film began to devolve into a more experimental piece, over-the-shoulder shots were used to conceal the face of the primary subject and highlight their detachment from reality and the presence, an interesting and effective choice. The same was true for the usage of long shots in the short. When looking at the camera angles used wi...
Read more

Final Editing Blog

Image
My second day of editing was much more difficult than the first. After a tedious review, I decided to switch some of the takes for the shots, to make the clips fit together better. I then spent quite a long time editing the clips precisely from the beginning and end and once again edited the speed of the clips. I also put a lot of focus into choosing the correct transitions between shots. The last part of the editing was the hardest by far. This part was choosing a song. I searched through all of my Spotify playlists and liked artists. I tried many songs, but they did not fit well with the commercial. One artist in particular that I looked deeply into was Calvin Harris. I have listened to his music before and I know that he has very upbeat music, which is typical for commercials with physical activity.  I tried many of his songs, including, "Slide" and "Feel so close". To edit these into the commercial I had to screen-record them on my phone. After this, I would edi...
Read more

Production Blog: End of Editing

Image
 Greetings! I am so excited to be with you today as I near the end of the production series! To kick off today's editing, the group began discussing the title sequence. The main issue regarding the title sequence was the font. Jordyn browsed the fonts available on the DaVinci Resolve software, but none of them really appealed to the group. I really wanted to have a font that looks like the number on the alarm clock; a sort of techy font to centralize or work in the idea of the clock, but this was not easy to find. Jordyn ended up finding one just like it on an outside website and was able to download it for free, so I was ecstatic. Jordyn also suggested the idea of having the titles fade in and out to represent the character's unsteady memory, which I liked as well. After deciding on these aspects, the group moved on. The next step in editing was adding the clips that the group filmed yesterday. For the date scene, Jordyn cut the clips to scale and into individual scenes, then ...
Read more