Final Editing Blog

My second day of editing was much more difficult than the first. After a tedious review, I decided to switch some of the takes for the shots, to make the clips fit together better. I then spent quite a long time editing the clips precisely from the beginning and end and once again edited the speed of the clips. I also put a lot of focus into choosing the correct transitions between shots. The last part of the editing was the hardest by far. This part was choosing a song. I searched through all of my Spotify playlists and liked artists. I tried many songs, but they did not fit well with the commercial. One artist in particular that I looked deeply into was Calvin Harris. I have listened to his music before and I know that he has very upbeat music, which is typical for commercials with physical activity.  I tried many of his songs, including, "Slide" and "Feel so close". To edit these into the commercial I had to screen-record them on my phone. After this, I would edit them as audio-only into my video. When reviewing these, I found that neither of them worked very well with the theme of our commercial. I searched many of his other songs until I found the song "Feels" by Calvin Harris, Katy Perry, and Pharell. I found that this song matched the video very well and my partner agreed. I used a part that had very few words and edited it strategically so that the beat drops when Sophia starts running. After this, I also edited our logo at the end on an application called PicsArt. When finished, I sent the commercial to my partner and asked if she had any critiques. She told me that she liked it, and we agreed to change the logo at the end then decided we were finished.