Production Blog: Marketing!!

 Hello again and thanks for tuning in! Tomorrow, the group will finally begin filming! I am anxiously awaiting until then, but for now, the group's focus is the marketing aspect of the film. The group has decided to create various social media pages in order to boost the release of the film and as the main form of marketing, including Instagram, Twitter, FaceBook, and YouTube. The group would use YouTube to make fun content such as bloopers. Jordyn suggested creating compilations or collections of these videos, which I thought was very fun! The Instagram account could be for more intimate details about the characters and the actors. The group thought recording content like Q&A's or fun "get to know me" videos. The Twitter account could be used to reiterate ideas from our other social media to reach a bigger audience. Many people use Twitter, so the group wanted to use this platform as well. Jordyn also suggested creating a website to give viewers more information on the short film, and include cute aspects such as behind-the-scenes footage. As I said previously, social media will be the main form of marketing for the film. This is mainly because, as a small high school film, the group does not have any sort of budget to do any sort of endorsement or public advertisements like bigger films do. The group hopes the news of our film will spread through technology as well as word of mouth. 

I have assumed the position of social media manager for the film, which means I will have to help curate our content as well as review it. This also includes deciding which type of content to post on which accounts, and planning specific content such as Q&A's. I will ensure that we maintain professionalism and appropriateness while also appealing to the younger generation of social media. This could include participating in current trends or even creating new ones! For my first post, Jordyn helped me compile a "Get to know the actors" post which includes a photo of the actor, some fun facts about them, and why they began acting. To view this and others, visit the page @official24_film on YouTube, Instagram, Twitter, FaceBook, and more!




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